Mentions

A paper published in «Studii de Istorie a Filosofiei Universale» (Studies in the History of Universal Philosophy), volume XXXIII, 2025 — the annual volume of the Institute of Philosophy and Psychology «Constantin Rădulescu-Motru».

Speaker, and part of the organising team. The colloquium took its title from the Latin tag «inter homines esse» — to be among people — and ran over two days at the Faculty of Philosophy.

A review written for the Centre for Phenomenological Studies at the Faculty of Philosophy of the University of Bucharest.

Speaker at the Romanian Society for Phenomenology's annual colloquium «Phenomenology and praxis», held in Chișinău on 26–27 September 2025.

Speaker at the thirteenth edition of the Ion Ianoși conference — perception and power, with the sessions timed to Claude Monet's centenary.

Speaker at the twelfth edition, held on the hundredth anniversary of Gilles Deleuze's birth.

Interview on AGORA Moldova's Prepare for Future series, on how propaganda was built, how it changed, and where it goes next.

Speaker at the launch of Cristian Iftode's «Viața bună. O introducere în etică», in the garden of the Modul Cărțurești bookshop in Bucharest — alongside the author and fellow graduates of the Faculty of Philosophy.

Doctoral work in philosophy, preceded by a finance degree and a BPhil and an MPhil.

Talk at East Creative in Poland — the conference he speaks at regularly, per the studio's published profile.

Talk at the Business Brains conference in Romania, on the tribal logic behind brands that hold their ground.

Moderator of the «Growth and Resilience» panel at the Business Brains conference in Brașov.

Television segment on what branding actually involves, away from the slogans.

Interview on AGORA Moldova's Prepare for Future series about where brands are heading.

Guest on Aleph News' «ȘTIU» programme, discussing Romania's poor showing in the Democracy Perception Index and, more usefully, what a poll can and cannot tell you.

Quoted as a marketing-strategy specialist on why only one in four Romanians still trusts what they read, and what that suspicion does to everyday decisions.

On a study of more than 2,000 people across four generations: stated motives like «I want to relax» rarely capture the whole decision once social media has done its work.

On pages that publish emotional stories about Romanians working abroad: «they build a symbolic world first», he explains — the same mechanics as brand marketing, aimed at a different prize.

Quoted on fast fashion's social and ecological cost, and on how a discount framed as a favour feeds consumption that empties the wallet anyway.

On the man living inside a billboard on Sunset Boulevard: classical advertising loses precisely because it confirms an expectation, while the man in the panel wins because he denies it.

Coverage of the national pavilion listing the ten independent companies representing Romania — among them Sýmbolon and Tarnovski Marketing Consultancy.

National press coverage of the delegation, again naming Sýmbolon and Tarnovski Marketing Consultancy among the companies on the Croisette.

Coverage of the pavilion and of the independent companies representing Romania.

An interview with Mark Ritson: what marketing cannot replace budgets with, what marketers misunderstand about pricing, and how much of the Cannes talk actually reaches company decisions. Text by Andrei Tarnovski.

The first day's dispatch — what was worth finding, and the premise every main presenter quietly agreed on. Text by Andrei Tarnovski.

Day report from Cannes Lions 2025, ending on Saatchi & Saatchi's line about turning things upside down quickly. Text by Andrei Tarnovski.

The day's argument: the work that wins belongs to those who take risks, change the rules, and use technology to amplify rather than replace human ingenuity. Text by Andrei Tarnovski.

On the WARC sessions and the perennial problem: how to reconcile data with humanity, and please every individual without losing the force of the community. Text by Andrei Tarnovski.

Sir John Hegarty set the tone: if the brand is not alive, brave and anchored in cultural reality, the rest is decoration. Text by Andrei Tarnovski.

An essay on the deposit-return system: the fifty bani held «in custody», the paternalism of the state, dignity, and how a deposit quietly democratised the behaviours of precarity.

An early essay on crowds in electoral mobilisation, published with a byline that then read: mentor at the International Advertising Association Romania, creative director at TARNOVSKI Branding Studio.

Listed as a mentor on VSFA+, Romanian Business Leaders' programme that takes founders from an idea to €50,000 in turnover within 21 months.

Episode one was recorded with Mark Ritson at Cannes Lions 2026, and episode two with System1's Andrew Tindall at the Romanian pavilion. Later guests include WARC's David Tiltman and Dentsu's Anastasia Zemleanschih.

Guvernu.ro's write-up of the first Boringly Effective episode: creativity multiplies an investment, but multiply by zero and you stay at zero. Also: the public mask, Apple, and luxury.

Write-up of episode two with Andrew Tindall of System1: craft as an expensive signal, and why testing budgets belong to the top 10% of the work. Filmed at Romania's pavilion at Cannes.

Named as a regular speaker at both conferences on the studio's own public profile.

Both were part of the Romanian delegation to Cannes Lions in 2025 and 2026. RoCreativity's feature on the national pavilion describes a delegation of independent, founder-led companies and names Sýmbolon and Tarnovski Marketing Consultancy among the ten representing the country.

The studio's work for MITP — Europe's first e-Park for innovative tech businesses — won a Netty Award in the Best Branding category, announced by the studio on 23 April 2024.